Getting the right product in the right places while meeting your financial goals is a big challenge. CMG can help you achieve profitable growth by providing evaluation and recommendations at the regional and national level. We help you manage slotting dollars efficiently, develop realistic and mutually beneficial plans that organically grow your business through the right distribution.
Managing Price Effectively by Item
Headquarter driven pricing decisions must be considerate of how pricing actions are reflected on the shelf. Our team can advise you in planning, negotiating and executing against stated pricing goals by providing actionable recommendations that support both headquarter and field objectives. Our analysis is customized to bring actionable insights into your most complex pricing problems.
Balancing Depth and Frequency in a Complex Environment
Effective Customer Marketing requires a conscious choice to deliberately manage the purchase environment in a predictive manner. CMG brings rigorous analytical methods combined with best practices gleaned from decades of learnings across multiple categories, channels and retailers to help you better manage in-store execution and achieve your shopper marketing objectives.