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Stew's Perspective on Modern CPG Go-to-Market Organization

Stew's Perspective on Modern CPG Go-to-Market Organization

Gone are the days when Finance-driven CPG organizations believe they can afford to have their own top down ...

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Myra Harrison

Myra Harrison
Analyst II

Myra assists CMG’s clients in executing successful business strategies through ...

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Why Focus on Trade Spending?

The trade budget is your largest investment and can be the single biggest driver of growth and profitability for your business. It is imporant that you get it right.


CMG manages Trade Spending to grow and maintain distribution, influence price points, and drive consumer trial through promotions. Here's how:


  • A tailored trade strategy to achieve your unique sales objectives and stay within budget parameters.
  • Customer segmentation to identify an appropriate investment level for all customers.
  • Account planning process to translate your trade strategy for each customer focusing on distribution, pricing, and promotion at the SKU level.
  • Continual involvement with the sales team allows for informed negotiations by providing modeled scenarios and spending parameters.
  • Monthly reporting is used to monitor execution of the plan and manage the trade budget while providing the ability to quickly course correct throughout the year.


Interested in learning more? Let's start a discussion today.