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Stew Bishop to Speak on Effective Trade Management at Natural Products Expo West

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CMG President and CEO will Address how CPG Manufacturers can Gain Control and Influence

 

The Woodlands, Texas (March 07, 2016) – Stew Bishop, President and CEO of Customer Marketing Group, Inc. (CMG), will cover the most complex challenges currently facing natural and organic brands and present practical solutions to attendees at the Natural Products Business School this Wednesday, March 9th, at Expo West. In his presentation, Bishop will advocate why he believes in a model of service supported by systems as the most effective approach in the ever challenging retail environment.

 

With more than 30 years of leadership experience in consumer products, Bishop has transformed dozens of organizations through practical, intelligent business counsel and effective execution. He spent the first half of his career executing and managing Retail Operations at The Quaker Oats Company, Schering-Plough, and Bayer Consumer Care, where he was the VP of Sales before departing to join CMG. Bishop and his team understand how to effectively estimate the effects of a retailer’s operational changes on the manufacturer clients’ P&L, especially those influenced by the trade spending line. Through his presentation at Expo West, he will outline how manufacturers can gain more control and exert the maximum amount of influence to manage trade spending most effectively and efficiently.

 

Natural Products Expo West is held at the Anaheim Convention Center in Anaheim, California and takes place Wednesday, March 9th through Sunday, March 13th. The conference is attended by over 71,000 professionals within the natural, organic and healthy products industry. For more information on the conference including registration, visit http://www.expowest.com.

 

About Customer Marketing Group, Inc.

Since its founding in 1994, Customer Marketing Group, Inc. (CMG) has proven that executing an effective business plan requires informed decision making. CMG’s experienced team of business leaders, mathematicians and economists solve complicated problems that its clients do not have the ability or capacity to handle on their own. CMG provides episodic support that is tailored to help clients make decisions that achieve their financial objectives in marketing, sales, finance and logistics. The firm has three main offices located in The Woodlands, Texas, Berkeley, California, and Orlando, Florida, as well as a presence in Chicago, Illinois and Seattle, Washington. Current clients include consumer packaged goods companies ranging in size from $10MM to the Billions.

 

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