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Stew's Perspective on Modern CPG Go-to-Market Organization

Stew's Perspective on Modern CPG Go-to-Market Organization

Gone are the days when Finance-driven CPG organizations believe they can afford to have their own top down ...

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Robert Calvin

Robert Calvin
Trade Fund Manager

As a Project Manager, Robert’s role at CMG includes pulling ...

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Pricing

CMG understands that effective trade fund management requires understanding how decisions flow through to the consumer. Business decisions at headquarters must be considerate of practical “reality” filters and how pricing actions are reflected on the shelf. Our experienced team can advise you in planning, negotiating, and executing against your stated pricing objectives by providing actionable recommendations that support both headquarter and field objectives. Our analysis is customized to bring actionable insights into your most complex pricing problems.  

 

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