CONTACT US TODAY | 281-738-2470

Knowledge feed

Stew's Perspective on Modern CPG Go-to-Market Organization

Stew's Perspective on Modern CPG Go-to-Market Organization

Gone are the days when Finance-driven CPG organizations believe they can afford to have their own top down ...

get to know us

Fran Quense

Fran Quense
Analyst II

Fran plays ...

brands we’ve helped

Knowledge Center

Welcome!

Browse the latest insights from CMG.

 

 

grey_line.jpg

A PERSPECTIVE ON MODERN CPG GO-TO-MARKET ORGANIZATION 

Stew Bishop, President and CEO

April, 2016

 

Gone are the days when Finance-driven CPG organizations believe they can afford to have their own top down selling organizations as a part of their modern go to market strategy, including direct retailer headquarters (HQ) representation and similar store support. CPG companies have adopted a brokered retail organization, convinced that it is more efficient. Several decades of cost-cutting by CPG managers, motivated by major retailers’ threats of discontinuance, has resulted in margin erosion, price protection and inflated trade budgets - thus applying pressure to all other parts of the P&L. Human resource costs are most companies’ second highest expense after cost of goods...

 

READ MORE >

 

grey_line.jpg

INDUSTRY NEWS

 

Consumer packaged goods (CPG) executives consider outsourcing the trade promotion process to achieve improved results.

 

In the consumer packaged goods (CPG) industry, trade promotion is a critical component of your business.

 

Due to limited talent, time restraints, or other factors, manufacturers may not have the ability or capacity to manage trade effectively on their own. As a result, CPG companies are beginning to consider outsourcing the trade promotion process.

 

A new report, conducted by Accenture Commercial Services for Consumer Goods, reveals the thoughts of 350 senior executives at large CPG companies.


CPG_grocery_shopping.jpg

 

READ MORE >

   
     

 

grey_line.jpg

 

WHY FOCUS ON TRADE SPENDING?

The trade budget is your largest investment and can be the single biggest driver of growth and profitability for your business. It is imporant that you get it right.

 

CONTINUE READING

 grey_line.jpg

IS SOFTWARE SUFFICIENT?

 

HOW DO I STEAL SHARE?

What do I do when the promotion management software I purchased for millions of dollars does not improve ...                        How do I drive revenue by stealing share in a no/slow-growth, large category environment ...
 Software_does_not_solve_problems.jpg              CMG_How_to_Steal_Share.jpg

LEARN MORE >

 

 LEARN MORE >

 

grey_line.jpg